I was reminded of late, about the dreadful old Saturday magazines that contained vast numbers of advertisements for chest expanders, which would ensure that never again would one have sand kicked in one’s face down on the beach. One would be exhorted to try so-and-so’s unrivalled pools selection model that guaranteed a result every 100 lines. Then someone sent me the following from a 1909 publication on the subject of gambling. The language is breathtakingly elegant.
“The most expensive guides of all are, of course, the advertising tipsters, some of whom make quite large sums by issuing thoroughly unreliable vaticinations to a touchingly confiding clientele.
The circulars and letters issued by these prophets are generally admirably calculated to increase the number of their followers. Not infrequently they adopt a high-flown style.
One for instance, moved by purely philanthropic motives, declares that ” when he casts his practised eye on the broad surface of struggling humanity and witnesses the slow and enduring perseverance or impetuous rush of the many to grapple with a cloud, he is seized with an intense desire to hold up the lamp of light to all.”
Sadly, and how I wish it wasn’t so, when I cast my practised eye on the broad surface of struggling humanity, I am seized with an intense desire to leave the room! On with the tips after a decent first day with a 10/1 winner, with a near £40 exacta and some small-beer money elsewhere.
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