The Shergar Cup provided me with a great deal of work, having handled the PR for Bluesq.com back in the day. We first dug them out of the disaster that was the first event at Goodwood, when ti was administrated by the great sports agency IMG. Had it been a Golf or Tennis event, they would have nailed it. Sadly IMG were only vaguely aware which end the manure came out – but did know racing was full of very rich people who they would get to meet, on a one-on-one basis. Disaster darling and about as well-received as a drunk vomiting into a pram. When resurrected back at Ascot by Douglas Erskine-Crum, BSQ again stuck their head on the sponsorship block, but perseverance and the retirement of a number of gnarled hacks with a “view” plus Ascot’s determination to create a new platform to attract new racegoers eventually worked. Many of its aspects are now copied by other racecourses and frankly people – it really ain’t that bad. More importantly, it now has a trends record.
The weather is going to play its part across today’s racecards and as I write the TV tracks are reporting as follows: Ascot: Good, G/F in places. Weather deteriorating, high winds, no more significant rain. Haydock is reporting Soft, but heavy rain showers this morning might change going from Soft to Heavy before racing. Very high winds are threatened. Newmarket is reporting G/F Good in places but is haemorrhaging runners making a number of races only good for two places. Remember we back e/w only at 8/1 or bigger.
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